RESPONSIVE WEBSITE

UKIBC

UKIBC

Directing users to relevant content

Directing users to relevant content

UK2
AGENCY
Moove Agency
CLIENT
UKIBC
SECTOR
Business Development
YEAR
2015

The UK India Business Council supports UK businesses with the insights, networks, policy advocacy, services, and facilities needed to succeed in India.

The UK India Business Council supports UK businesses with the insights, networks, policy advocacy, services, and facilities needed to succeed in India.

Working with the UK Government and other influential and connected partners, they ensure business interests are conveyed to India’s Union and State legislators. The UKIBC seek to influence decisions that will make it easier for UK businesses to operate in India.

For those seeking practical advice, their team provide a range of sector-specific research, market entry and expansion services that help businesses understand – and take – the opportunities.

Their membership network is at the heart of their support. Through a wide variety of events and member-only Sector Policy Groups, they enable businesspeople to meet each other, identify potential partners, suppliers and customers, and to learn from top business leaders and commentators, including those on the Advisory Council.

BRIEF

UKIBC wanted a new website to be a primary tool in achieving their business objectives and providing insightful content for both existing (members) and prospective customers (visitors).

Business objectives:

  • Generate more sales leads for the business development team (newsletter subscriptions, registrations to download premium content)
  • Increase in the number of enquiries made via the website (form)
  • Generate more unique visitors and reduce bounce rate
  • Obtaining new contacts and automated generation and recording of content interactions (reports downloads, videos watched, specific pages visited)
  • Positioning them as the leader in the UK-India trade space and providing marketing intelligence for our members.
workshop-Vauxhall
Workshop with the Marketing Manager at client office in Vauxhall (London)

The rest of this case study is password protected.
If you would like to know more about the UX and UI process,
please send me an email at info@robertomarzocchetti.com

The rest of this case study is password protected. If you would like to know more about the UX and UI process, please send me an email at info@robertomarzocchetti.com

I am available for freelance work

I am available
for freelance work

If you want to talk about a new project feel free to drop me a line!

If you want to talk about a new project or just want to say hello, feel free to drop me a line!

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