The core team consisted of a full-stack Wordpress developer, a project manager, account manager and myself. From the client side, I worked closely with the Marketing Manager and Product manager.
Key Fact about the Candidate Persona:
I mapped out the old sitemap, run a card sorting exercise to define the new terminology for the menu categories and prosed new sitemap.
Some categories were merged to streamline the menu navigation, and new ones were created from scratch as new content was needed to add into the blog such as the resources and guides section. Since we used WordPress as CMS, it was easy to re-organise the articles in the right category.
A card-based approach to display the article overview was used on the homepage and category listing page because this layout is mobile-friendly. To increase the copy legibility and help users to focus on reading, I proposed the one-column layout on the articles page.
1. The Homepage and Category Listing has a dedicated area among the articles cards. ..
2. The subscribe button on the top-right of the navigation bar opens a modal window with the email form.
3. The article page has a sticky bottom bar to subscribe, and it also includes the social media icons to share the article.
4. A signup box is placed at the bottom of the articles page, just below the suggested articles section.
To achieve that, we create a page where the users can see an overview of the Report content. To see the full report and download it, the user needs to fill in the form.
5. The users can quickly download the report, just clicking on the "download button" placed on each resource card. The button functions as a trigger to open the form.
6. On the articles page, the client can add a callout section from the CMS to promote a report on the page. The report is related to the article topic.
7. The resource page detail has a form on the right and and the report overview on the flet. The user can download the PDF report after fill in the form.
Scrolling down the page, we introduced two sections where there are displayed:
8. Related jobs and Related courses
The reader's persona is redirected to the job detail pages and courses pages with the purpose to potentially convert them into candidates and course attendants.
Roberto was truly an incredible asset to the team when we chose to redesign the CharityJob blog. He got to grips with our brand quickly and understood what we were trying to achieve (he was also very flexible and made the changes that we requested without any hassle). We're already working with Roberto on another project because of the great work that he did with our blog. Amazing designer, lovely character and I highly recommend his work
Roberto is a design expert who is able to turn a specification into a visually appealing, user-friendly website. I commissioned Roberto as part of Moove Agency to design a corporate website which was intended to be the best in its sector. A team worker by nature, Roberto worked tirelessly with a small number of developers to produce exactly what was required.